Email marketing is one of the most important tools in your marketing campaign. It allows you to promote your products or services online, generates interest, creates brand identity and awareness, and ultimately increases your sales conversion ratio.

This is because most people will not buy something the first time they visit your site or read about a product.

The purpose of your website is to offer valuable information to encourage visitors and it should be designed not only for sales, but to gather email addresses. Your online sales are generated from your email lists, as you have no doubt heard in the expression – ‘the money is on the list.’

Once you have a list, the purpose of email marketing is twofold: Read the rest of this entry