The reality is this; you need visitors to your website to build your list of prospects to approach with your offers. However, you will generate free traffic to your site from reaching the # 1 position with Google and search engines. This is even more relevant for product launches and if you target relatively popular keywords.

Here is an overview on some important aspects to consider:

RANKING – if you are promoting a product soon to be launched, focusing on rankings is an easy way to generate free traffic. This is due to the fact that you can choose the product name as your keyword phrase and focus on it when there is almost no competition for that phrase; and if you know what to do you can get your website ranking # 1 with Google in a matter of days. This will allow you to get easy sales from the free targeted traffic that will be generated by the buzz when super-affiliates promote the product to their huge lists. The best way to achieve high rankings for a product launch is promoting a review page or a bonus page (that complements the product to be launched).

When using ranking as a way to target free visitors to your main website, make sure your site is SEO optimized by having keywork phrases that are popular; that is to say that a great number of people search for them. Don’t bother getting to the top search result for a keyword string that has very low search volume – it will get your site ranking high, but it won’t lead to free traffic. Lets say, if only 50 people search for that keyword a month, you will be hard pressed to get many new visitors at all!

FREE TRAFFIC - you can drive free traffic to your website by using a combination of strategies including, Article and Video Marketing, Bookmarking, RSS feeds, Pinging and Social Media. It is advantageous to use video marketing as part of your overall marketing plan because with organic searches, videos are now included in Google search results. This is relevant because as video directories are crawled more frequently, your videos are indexed a lot faster than any other content and you can have it directing visitors to your site right away.

THE BEST OF BOTH WORLDS – In order to achieve maximum results, I personally utilize -and recommend- using all these free strategies. Interlinking everything to boost each other’s ranking and credibility in the eyes of the search engines and ultimately drive traffic to your main site.

To clarify, your articles should include a link to a related page in your website where there is relevant content (ie. a related article), rather than only to the home page. If you do this, you can boost the ranking for that particular page – which is a strategy used in promoting a review page within your blog for example. In addition to this, I also recommend that you do a video that points to your article; that in turn points to your page so that you can take advantage from the video being indexed sooner. And if you want to boost the ranking of your video, make sure that a related article directs readers to your video, which in turn links to your page or a related article that refers people to your website – see how it all comes together? That is how you can link everything to promote a specific page (and its keyword).

After your articles and videos are under way, make sure that you bookmark and ping the new content as it will alert search engines that updated content has been added to your site. This will ensure their crawlers come to check it faster. Also, using RSS Aggregators that will distribute your new content to the various related directories, is an excellent strategy as it feeds your information to other websites and encourages many interested readers to visit your site.

It is virtually impossible to achieve this without the relevant software to help automate certain processes. A software package that I strongly recommend is Link Dozer, which can spin and submit your articles, do your bookmarking, rss, pinging and includes a great many more features all on auto-pilot.

One piece of advice though, it is important to write quality articles to ’spin’ when you are trying to get additional visitors to your website. If you fail to offer unique and valuable content, it is unlikely that anyone would be interested enough to go by your website.

This is an excellent strategy that is mostly beneficial for promoting product launches as it can generate tons of free visitors to your site. However if successfully implemented, SEO strategies are the best way to generate easy sales with product launches. To profit from a product launch you will need to implement the strategies and techniques used by the pros in order to be competitive. A great source of relevant information is AFFILORAMA PREMIUM 2010 REVIEW.

To successfully optimize your website for a product launch you must choose the correct keyword string.

• If you are doing a product launch, your first keyword option should be the product name. Consider brand, model, etc to give you a less competitive long tail keyword. As launch day approaches there will be more people searching for the product by name and you can take advantage of free traffic if your site has top ranking.

• Select a Long Tail or Buyer Keyword -A benefit of using long tail keywords is that people searching for them are more likely to be buyers. If people search for the full product name including brand, model, program, edition, etc. as relevant, because people searching that specifically will likely be buyers.

• Search Volume – lets you see how many searches per month are for your keyword, this way you will roughly know how many visitors you can expect if your site ranks high.

• Most names of products yet to be launched will have low search volumes unless they are an updated version of an existing product of the same name, in which case you can benefit from some existing traffic.

• Keyword Competition – check the competition for your keyword so you know how likely it will be for your site be reach top rankings with Google. Keep in mind that long tail keywords will have far less competition than short tail keywords.

decided on a keyword that you can dominate reasonably quickly, follow the instructions below to get the top position on Google:

1. Use your keyword in the Domain Name and Title Tag.

2. Ensure your content is highly relevant to the keyword.

3. Have your keywords bolded throughout the page.

4. Use LSI keywords freely in your headlines and in your content as search engines will see them as increasing the relevance of your page.

SEO to take advantage of top search engine ranking is a strategy applied very successfully to product launches. It lets you use the product name as your keyword, while there are very few competitors. Using the buzz created by other marketers, you can make easy sales when people search for the product by name and click on your website because it is at the top of search engine results, which I cover in my advanced FREE VIP Training Program.