Copywriting involves writing a message that is persuasive, conversational and believable. In essence, you will have to tell a compelling story that grabs the reader’s attention and engages them emotionally so that they respond the way you want them to.  Because of this, many view copywriting as manipulative; but it doesn’t have to be.  It is a very powerful way of communication, but it doesn’t have to be the blatant, disrespectful and manipulative ugly messages that we unfortunately come across all too often.

For your copywriting to be successful you must consider the following key elements:

Add Value To Your Message – the information you provide should be perceived as valuable. I am not talking about monetary value, but the kind that can turn a person who knows nothing about you, into someone who would want to buy from you.  Creating value in your communications doesn’t apply just to a sales letter, but to all kinds of writing, from a blog post to a customer service email, or your response to a complaint.

Here are just some ideas that will help you add value:

• Tell a story that your reader will relate to. To do this successfully place yourself in their shoes; where are they coming from?, what are they likely to be thinking about or Feeling?
• Explain things simply. Even when writing about something technical, avoid jargon and use simple words to explain things more easily.
• Convey emotions, if you present your message well, with emotions that connect to your reader or viewer they should see that what you are offering will add value to their lives (ie solve a problem, make life easier, increase their profits…) you get the picture.
• Tell your readers/viewers the actions you want them to take step-by-step. Make it fun, fast, simple and you will benefit from higher conversion rates – whether it is for an opt-in list or a purchase

Focus on Benefits – facts come across as cold and impersonal (and sometimes even boring!), so it is best to focus on benefits because people prefer more warm and personal communication; but don’t overdo it. This again applies to any communication and not just a sales letter or an advertisement.

If you are having trouble differentiating benefits from features, let me give you an example:

Think of a diamond as being the product. The number of carats, for example, is a feature. The benefits, however, can be how the product will make you feel, how it will change your view of the person who gave it to you or even how others regard you because you now wear the diamond ring!

In business, a benefit will generally describe something that moves your prospect away from pain, or from frustration to pleasure, or how your service will help them achieve…  you fill in the blank.  It is important that you master this distinction, because people rarely buy based on features, most buying decisions are highly emotional and people buy on benefits.

Copywriting on Websites – in online marketing, content writing for websites is also referred to as Copywriting. In this case the main objective is to optimize the content for higher ranking with search engines by strategically placing selected keywords throughout the content, but the key here is to make sure that it comes across as natural.

For more training on Copywriting and other Internet Marketing Solutions, join my FREE VIP Training Program by filling out the quick and easy form below.

This is an excellent strategy that is mostly beneficial for promoting product launches as it can generate tons of free visitors to your site. However if successfully implemented, SEO strategies are the best way to generate easy sales with product launches. To profit from a product launch you will need to implement the strategies and techniques used by the pros in order to be competitive. A great source of relevant information is AFFILORAMA PREMIUM 2010 REVIEW.

To successfully optimize your website for a product launch you must choose the correct keyword string.

• If you are doing a product launch, your first keyword option should be the product name. Consider brand, model, etc to give you a less competitive long tail keyword. As launch day approaches there will be more people searching for the product by name and you can take advantage of free traffic if your site has top ranking.

• Select a Long Tail or Buyer Keyword -A benefit of using long tail keywords is that people searching for them are more likely to be buyers. If people search for the full product name including brand, model, program, edition, etc. as relevant, because people searching that specifically will likely be buyers.

• Search Volume – lets you see how many searches per month are for your keyword, this way you will roughly know how many visitors you can expect if your site ranks high.

• Most names of products yet to be launched will have low search volumes unless they are an updated version of an existing product of the same name, in which case you can benefit from some existing traffic.

• Keyword Competition – check the competition for your keyword so you know how likely it will be for your site be reach top rankings with Google. Keep in mind that long tail keywords will have far less competition than short tail keywords.

decided on a keyword that you can dominate reasonably quickly, follow the instructions below to get the top position on Google:

1. Use your keyword in the Domain Name and Title Tag.

2. Ensure your content is highly relevant to the keyword.

3. Have your keywords bolded throughout the page.

4. Use LSI keywords freely in your headlines and in your content as search engines will see them as increasing the relevance of your page.

SEO to take advantage of top search engine ranking is a strategy applied very successfully to product launches. It lets you use the product name as your keyword, while there are very few competitors. Using the buzz created by other marketers, you can make easy sales when people search for the product by name and click on your website because it is at the top of search engine results, which I cover in my advanced FREE VIP Training Program.

This page is an honest and no hype review of Affilorama Premium 2010 Edition.                Is it worth it? Read the review and decide for yourself.

Click below if you are looking for:

Affilorama Premium 2010 Homepage

Affilorama Premium 2010 Edition which is due to launch on November 24th, 2009 is the latest incarnation of Super Affiliate and Affiliate Marketing Training master, Mark Ling.

Since 2006 Mark Ling has helped people be effective in the highly competitive world of affiliate marketing with his original version of ‘Affilorama’, (which is now available as a free site) followed shortly after by Affiloblueprint. Affilorama featured step by step lessons in affiliate marketing, interviews with “gurus” and some web tools, and Affiloblueprint was used to reveal the exact specifications of hoe he sets up and structures profitable websites.

But what about his new product Affilorama Premium 2010? Once again, it will be available as a paid membership site, but the question is, ‘if you can access Affilorama for free, do you really need it?’

AFFILORAMA PREMIUM 2010 Edition EXPOSED

Affilorama Premium 2010 Edition is a monthly membership affiliate training site (Try it for only $1).  Affiliate Marketing  is undoubtedly one of the most profitable niches on the internet but it is also one of the most competitive and without the proper training, the ‘average person’ doesn’t stand a chance.

Each month they will provide in-depth training on a particular Affiliate Marketing strategy, including CPA, Blogging, Copywriting, PPC, SEO and more. Mark and the team from Affilorama Premium 2010 will conduct interviews with web millionaires and the best super affiliates in each field, and provide a comprehensive web-magazine including videos and online tools to guide you through each topic.

So, What Do You Get With Affilorama Premium 2010 And Is It Worth It?

I have prepared a summary of the main features for you to inspect below:

1. Access to everything provided in the original Affilorama, including training videos, articles, tools and forum.

2. Monthly web magazine covering a particular aspect of affiliate marketing in comprehensive detail.

3. New content each month including interviews and webinars with top super affiliates and online millionaires.

4. New and upgraded internet marketing software tools including:

• Google Adwords Quality Score Checker (UPDATED from the original with new features)
• PPC Generator (NEW)
• Backlink Checker
• Trusted Sites Tool (NEW)
• Keyword Suggestion Tool
• Market Strength
• Social Snoop Tool (NEW)
• Article Compare
• Article Spin Tool (NEW)
• Bullet Point Generator
• Opt-In Box Generator (NEW)
• Newsletter Popover Generator (UPDATED)
• XML Sitemap Generator

5. Web hosting and services.

Affilorama Premium 2010 Edition also offers free web hosting for 15 separate domains and related services you will need to build an effective website. You would normally have to pay for these anyway, so this will effectively reduce your monthly cost for their training.

• Free Web Hosting for 15 separate domains, including for each domain:
  • 2GB Disc Space.
  • 75GB Monthly Traffic Bandwidth.
  • 10 subdomains – e.g. forums and blogs.
  • 10 email addresses – plus catch-all function so you can us any address @yourdomain.com
  • 10 MySQL Databases.
  • 10 FTP Accounts.
• Up to 10 automatic replies for your email addresses.
• Over 500 website templates including squeeze pages.
• Over $500 of software including password managers, JavaScript tools for your site and JavaScript compression for faster loading.
• Thousands of stock images, clipart, banners, logos and web art for you to use.
• One click installation for popular software like Wordpress.
• FrontPage extensions Support.
• Instructions to easily move existing sites over to Affilorama Premium Hosting.

CONCLUSION

So, is it worth it? In my opinion, YES! Although you might be able to find similar training and resources like those offered by Affilorama Premium 2010 Edition free on the internet, you also have to consider the time and effort involved in attempting such a task on an ongoing basis and where your time could be better spent.

The prime reason people fail in Affiliate Marketing is that they are competing with highly experienced marketers, so without the right knowledge, training and tools they don’t stand a chance. Sifting through the massive amounts of information available online to find the cutting edge techniques that super affiliates and online millionaires are using, becomes not only extremely time consuming, but an overwhelming task.

Affilorama Premium 2010 Edition (Click Here For The Official Site) brings you the latest cutting edge  information and techniques in an easy to understand structured manner from people who are making the big money in Internet Marketing right now. It also provides you with many of the tools and resources used by the pros, so you can be highly competitive in this difficult niche and remain so for the long term.

Why Haven’t I Offered A bonus?

You may be wondering why I have not offered a bonus for Affilorama Premium and the truth is so often bonuses are just recycled PLR products that are of limited use and relevance. If you join Affilorama Premium 2010 Edition you will have access to the latest and most relevant training, resources and tools to succeed in affiliate marketing all in one place.

One of the biggest problems facing people starting affiliate marketing is that they are constantly overloaded with trash products and conflicting information. Mark Ling and Affilorama have a proven track record of helping people become successful in Affiliate marketing and they are all you need too.

What I CAN Give You – Mark Ling’s 6 Top Super Affiliate Secrets!

In this ebook you can Download FREE Right Now, Mark reveals 6 critical concepts that have contributed to his phenomenal success. He explains each in detail and suggests strategies and examples for each one so you can begin applying them today.

If you want to earn money online, or increase your revenue, try Affilorama Premium 2010 Edition for 7 days for only $1, or just check it out to claim your FREE expert report 6 Top Super Affiliate Millionaire Secrets by clicking the banner below.

For additional FREE training on how to maximize sales with Product Launches and other online sales, join my FREE VIP Training Program by filling in the quick and easy form below and give yourself every advantage.

ADDITIONAL RESOURCES

What is CPA Marketing?

Search Engine Optimization

Clickbank and Affiliate Marketing

How To Choose A winning Domain Name

8 Reasons Why You should Use A Blog for Your website

What are LSI Keywords and how do I use them?

Benefits Of Social Bookmarking

Affiliate products can be promoted by using viral marketing strategies; however, a more successful and frequently overlooked method is to use one’s website to drive traffic to another (via your affiliate link).

There are main two types of affiliate products you can promote:

1. New products (known as product launches).
2. Established products.

However, another alternative and less commonly known is Cost Per Action or CPA marketing. Where the affiliate is remunerated when the customer performs and action – which is not necessarily a sale (ie a survey, competition, claiming a coupon after entering details, etc).

New products can be found by joining a community like JV Notify Pro, relevant forums and even the mailing lists of top performers in your niche, who will keep you informed when a new product will be released.

With regards to promoting established products, you could source products from Amazon, ebay or hundreds of affiliate programs, so check an Affiliate Directory and research your niche. Many affiliate programs are free to join, so visit a number of affiliate sites and check them out.

One of the things you may want to consider, particularly if you live outside the United States, is whether the company pays an affiliate via cheque or using PayPal (or equivalent). This will make a huge difference to the availability of your funds and is particularly important at the beginning if your checks are for small amounts and you have to pay a commission to get the currency exchanged.

Clickbank and Commission Junction are two of the top affiliate programs; both very reputable, provide excellent training and pay commissions up to 75%.

Whether you promote new or established products, there are some key elements you need to consider:

• A good product from a well known source or manufacture.

• Quality promotional material (including banners, videos, product features and benefits, testimonials, etc).

• A sales letter that works. The sales letter should include:
  • Benefit driven headline and sub-headline prominently displayed.
  • Relevant information on the product creator or merchant.
  • Bullet point list of benefits of the product.
  • Bullet point listing all the features.
  • Social proof or testimonials.
  • Money back guarantee.

Once you have selected your product then you can either send your traffic directly to the sales page or create a review site or bonus page.

If you create your own mini site to pre-sell the product you will notice a much greater sales conversion ratio, and if you have your own site that is ranked high on Google then you can take advantage of the buzz as the product launch nears for free traffic.

For free training on creating bonus pages and review pages as well as strategies for successful affiliate marketing join my FREE VIP Affiliate Marketing Training Program by filling out the quick and easy form below.

The main benefit of viral marketing, also known as word-of-mouth marketing, is of course the fact that it doesn’t have to cost you a cent – just let your fans spread the word for you!

Whether you use your viral campaigns for brand marketing or in viral advertising, it is critical to their success that your message be both:1. Compelling enough to encourage it being passed-on

2. Supportive of your brand’s values and objectives (to raise your brand’s awareness).

A successful viral marketing campaign will suddenly get a life of its own and everyone will want to see it and when they get it, they will be keen to share it. It will start spreading like a virus – hence the name!

Also, because it comes across as a ‘recommendation’ usually from a friend or fellow member, it is very powerful, having a much greater impact that you could hope to achieve with advertisements.

There are several tricks to viral marketing, and here are some of the main ones:

• Convey strong emotion – your email needs to make the reader feel something. Your communication must express an opinion or idea with commitment and dedication. You can not try to please everyone and be neutral. Viral marketing is 100% about emotions.

• Don’t make it an ad – don’t just email a sales pitch and expect it to be passed along.

• Do something unexpected – self-explanatory. Follow the road less traveled, do something different – forget about promoting your product as being the ‘best’ or ‘greatest’, or make it look cool – everybody else does that; be different! You will make an impact and be remembered.

• Always allow sharing, downloading and embedding – this is what viral marketing is all about. Encourage bookmarking and publication of social networks, etc. but don’t fill your website with too many icons.

• Allow comments – this is a great way for people to connect with you; and when they do, make sure you talk back. However, you must be willing to welcome both positive and negative comments; keep in mind that the best viral marketing campaigns will evoke strong emotions. You can and should use your discretion, but never delete a comment just because it expresses a negative opinion.

Some ways you can implement viral marketing are:

• Have an opt-in form that offers additional bonuses if they recommend a couple of friends and one of them signs up.
• Affiliate programs, if you have your own product then get affiliates to place banners or links on each other’s websites.
• Authors or product creators can give away free articles, books, software, etc – which they allow to be shared without alteration, encouraging the word to be spread. Because the document contains the author’s information and relevant links, their reputation and traffic to their site increases as the material is shared.
• Authors who give away free articles, press releases, etc to others’ web-pages, get more visibility.

You can maximize the success of your viral campaigns by tackling many networks at once (ie, blogs, social media, videos and email lists). No doubt there are many email chains or PowerPoint presentations that you have received from a number of friends and relatives – increased popularity will likely trigger a greater spread.

As the saying goes: “if everyone is talking about it, it must be good!”

If you want more cool training then join my FREE VIP training Program if you haven’t already by filling in the quick and easy form below.

To get the most from your articles there are a few things you need to do.

CREATING ARTICLES

1. Choose a hot topic – find out what the hottest topics are with a simple Google search, watch the video in the sidebar to see a demonstration of this powerful technique.

2. Keyword structure – once you have your topic you need to insert your keywords in a few places.

• The first words of your title.
• In the first paragraph of your article.
• In the last paragraph of your article.
• In the resource box.

Don’t be tempted to use it more than that or it will not read well and wont attract large amounts of readers.

3. Keep your article to between 300-700 words. Any more and people are less likely to read it.

4. Pose a question or problem in your article and then be sure to answer it. Don’t make people go to your site to find the answer.

5. Don’t make your article a sales pitch. Nobody likes to be sold. Provide valuable content and do your selling in the resource box.

6. Have your full URL in your resource box and a call to action to visit your site. You can also incentivize visiting your site by offering a free report or service. Your resource box should be no more than 10-15% of your article.

7. Unique content – don’t be tempted to just copy and paste something you found from a PLR product. If you are going to do Article Marketing you need to ensure that at least 60-70% of the content is unique. You can use a PLR product as a source of information, just be sure put your own spin on it, it’s all part of your personal branding.

8. Be informative, funny, controversial. Just don’t be boring.

9. Be prolific in your writing. the more articles you write the more traffic you will get.

SPINNING ARTICLES

Spinning articles is a technique to get about 100-150 articles from a single seed article. It involves writing about 4 variations of each sentence and then having software randomly choose one of those variations for each sentence of the entire article giving you many unique variations.

To spin a sentence you place it between {} brackets and separate the variations by using |

See an example below.

Original sentence: Article marketing is a huge source of traffic.

Spinned sentence: {Article marketing is a huge source of traffic.|Gain massive traffic with Article Marketing.|Article Writing sends waves of free targeted traffic.|Write articles for one of the best sources of free online traffic.}

If you do this for every sentence of a 500 word article you should be able to use 100-150 unique variations for each ezine directory and avoid running into problems with duplicate content.

There is a lot of confusion about the duplicate content issue so I’ll try and clear it up a bit. If Google finds two articles that are too similar then it will only index and display one of them. If they both had links to your site then only one link would be counted.

Now seeing as back-links are currently one of the most important factors on getting your site ranked highly, you can see how you want all of you articles to be counted, both for the links for ranking and visitor traffic.

ARTICLE SUBMISSION

The time it takes for articles to be approved varies depending on which ezine directory you use. Some will be approved instantly while others like ezine directories like Ezine Articles can take up to a week.

This is because Ezine Articles reviews every single article by a human editor to see if they meet their standards. While this takes time it means that back-links from ezine articles are highly regarded by Google and other search engines.

There are literally hundreds of article directories you can submit your articles to and if you try to do this manually it quickly becomes massively time consuming. There are software programs and article networks that can do this for you however.

A good article network is My Article Network, it has over 10,000 directories, blogs etc it can submit articles to depending on your niche, and accepts spinned articles for multiple submissions.

Good software programs are SEnuke and Automatic Article Submitter, both also have spinning and submission features. My preference is for SEnuke as it does so many other things for you as well, such as bookmarking, RSS syndication, pinging, video submission, website creation and more. To see a review of this product look HERE.

After you have submitted your articles you should also look at saving one for your blog or web-page. Using article spinning for blog posts saves you a great deal of time when you have to add new content each day when you are trying to rank #1 in the search engines.

For more training on article marketing the join my FREE VIP Training Program if you haven’t already and receive my FREE Secret SEO & Free Traffic strategies report by filling in the quick and easy form below.

This is because most people will not buy something the first time they visit your site or read about a product.

The purpose of your website is to offer valuable information to encourage visitors and it should be designed not only for sales, but to gather email addresses. Your online sales are generated from your email lists, as you have no doubt heard in the expression – ‘the money is on the list.’

Once you have a list, the purpose of email marketing is twofold:

1. Keep bringing customers back to your site.

2. Build confidence and trust so they are more likely to buy your products or services.

In order to work, email marketing must be done correctly or you will find that if your emails are opened at all, the ‘unsubscribe’ button will be clicked all too often.

Here are some basic rules to consider:

1. NEVER, EVER SPAM – not only is it illegal in many places, but at best is a poor practice that will likely get your address added to a SPAM “blacklist” and this means your email address will be automatically filtered from major ISP servers, and your mails will never get delivered. Besides, it doesn’t accomplish what you want: to target interested customers.

2. USE OPT-IN LISTS TO COLLECT EMAILS – ‘ask permission’ from your visitors to your site, before they can be added to your list. This is not only more ethical, but will also give you a better response rate.

3. ASSURE PRIVACY – people are reluctant to disclose personal information, so don’t ask for too much at first. Just first name and email address will be enough to start building a relationship. Also make sure you include a privacy notice highly visible in your website as visitors need to know that you will not share their information and their details are protected.

4. PROVIDE YOUR LINK AND CONTACT DETAILS EVERY TIME - You WANT people to get to your site (and could even offer an incentive for them to do so, like a free ebook, newsletter, etc); also, providing your contact details will not only let people contact you if they have questions or comments, but also lets them know you are a professional and responsible business person. It also reassures them that you are a ‘real’ person, and they will be more likely to do business with you.

5. USE CORRECT GRAMMAR – your communications (in this case your emails) are a representation of yourself and your business. If you want to appear professional, you must portray that image. You can also use html email that will enable you to choose appropriate fonts and features like bold, underline, etc giving your emails a more professional look and ease of reading.

6. BE HONEST – don’t use misleading headlines like: “Following our discussions…”, or “Hey John, it’s me!” unless you already have a relationship with John. This is paramount because the sense of anger and betrayal from the reader will last well after the email has been closed and deleted. It is also important to be honest in the way you promote your products or services. Don’t say, “I have tried product X and found it…” if you haven’t personally tested it. This is not only unethical, but getting caught on a lie is the fastest way to loose your credibility.

7. TAKE THE ROAD LESS TRAVELED – using unrealistic promises and claims, being too pushy, using capital letters in your Subject Line, three exclamation points, etc – have become the ‘norm’ in our busy and highly competitive society. Consider that the equivalent of ’shouting’ online. When everyone else is shouting, try whispering. Have a point of difference, be polite and treat others as you would like to be treated; they will appreciate it and you will be more likely to gain their trust.

8. OFFER VALUABLE CONTENT – whether you use email advertising, send email newsletters, just correspondence; make sure your emails offer useful information and not just a sales pitch. No one likes to be sold. There will be plenty of time for you to monetize your list if you start by building trust and a good reputation. Keep your emails short, to the point and easy to read, your readers will thank you for it.

9. ADD A GIFT – bonuses have become common practice in internet marketing. It’s the carrot to get people to buy from you or opt-in to your list, but how about offering something of value beforehand? No one gives ’something for nothing’ anymore, and if you do, you’ll likely stand out.

10.RAISING BRAND AWARENESS – this is a fundamental concept in marketing, and should be considered in your marketing campaign. You can use emails to contribute to your brand identification; which lets people know who you are, what you stand for and they can expect from you. Your communications should be targeted to your audience and be consistent throughout; from your website to your emails, the color scheme, font, language, etc, should convey the image you want your customers to have of you and your business.

11. BUILD GOOD CUSTOMER RELATIONS – from the first autoresponder you send someone to thank them for joining your list, to free training or product updates you email your list, to the ones you send when clients to confirm their order was received and is being processed, the quality of your correspondence will go a long way towards creating positive customer relations. You should also use your autoresponders to address common objections customers may have, by way of ‘frequently asked questions’, thus bringing down barriers for them buying from you – before they even arise! It is also important to answer customers questions politely and promptly to provide them with a positive experience. Bottom line, use your emails to keep in constant contact with your list, build trust and strengthen relationships.

12. ASK YOUR READERS TO ‘PASS IT ALONG’ (Viral emailing) – if you offer useful information and valuable content your readers will be more likely to want to share it with people they know. This is known as Viral Marketing and is a highly accepted method of increasing email lists.

You need to ensure your emails get delivered and avoid using words that will trigger spam filters. Using reputable autoresponder services like Aweber or Get Response can handle all your email campaigns, and their features will take care of the above-mentioned common problems and more.

If you would like more training on this and other topics, join my FREE VIP Training Program by filling in the short and easy form below.

If done correctly, it is a simple and highly effective website marketing strategy that will generate tons of target traffic to your site and increase your site’s ranking quickly. This is due to the fact that videos are indexed by the search engines within minutes.

7 REASONS WHY YOU SHOULD INCLUDE VIDEO IN YOUR MARKETING CAMPAIGN:

1. It attracts a broad cross section of people – most of us would rather ‘watch’ than ‘read’. This method also appeals to people that are more visual.

2. Allows ‘Face to Face’ interactive marketing – it allows you to add your personality to your message. By conveying emotion through your message you can set off emotional triggers and influence decisions.

3. Helps You Rank Fast With Search Engines – Google recently introduced Universal Search, which means that videos now appear in the search result pages and because videos are indexed in minutes, it can help your site rank faster.

4. Allows You To Become An Expert – by creating high quality videos that your visitors want and need, you will soon become known as the expert in your niche. This is a crucial aspect of your personal brand marketing and should not be ignored. For this, it is important that your videos present you in a good light. You must come across confident and credible – remember, practice makes perfect!

5. Offer Solid Evidence And Credibility – a video can be used to demonstrate how a product or service works, it can offer customer reviews or social proof (testimonials). When a video offers proof, the message is perceived as  providing solid evidence of the product’s ability to solve a particular problem and being simple to use for example. This sets off emotional triggers, which ultimately influence buying decisions.

6. Portability And Flexibility – because videos nowadays can be downloaded into a range of devices from laptops to ipods and cell phones, etc. they allow the viewer to access the content any time and anywhere.

7. Re-Use Your Content – Convert your written content into a video production by talking about it in a video clip or creating a slide show and then uploading it onto video sharing sites like YouTube. This will allow you to direct additional traffic to your original content and to your site – i.e. Blog post.

Video advertising is one of the most powerful methods in online marketing today. However, it can be time consuming if you need to upload your videos to many differnt sites and take full advantage of the rewards video promotion can bring to you.

There are however several different software programs that can automate this process for you and free your time to allow you to use other creative internet marketing techniques to succeed in your Affiliate Marketing or other endeavors. Most notable are SEnuke and Traffic Geyser.

Videos should be a central part of your online promotional marketing. If you want more training on how to use videos effectively then sign up for my FREE VIP Training Program if you have not already done so by filling in the form below.